Ordinary People / Extraordinary Lives
To showcase and promote its latest line of innovative headphone technology, Stasis Athletics and Rebirth Films teamed up to create something epic. Looking to advance the brand while capturing the sleek design, durability and functionality of the Stasis product line, the team crafted an cinematic and edgy extended promo commercial creatively displaying its features.
With its target audience being conventional consumers to semi pro athletes, project Director/Producer Omari Matlock proposed the “ Ordinary People, Extraordinary Lives” campaign. This campaign was designed to feature true athletes putting the Stasis products to the test, in a multitude of high impact exercises, all while celebrating the diversity of both men and women’s athletic abilities. With a relatively small team, Rebirth was able to produce a cinematic experience, combining brand awareness, an engaging narrative, product refinement and stylish animation into a wonderfully creative promotional commercial.
Rebirth Films directed, wrote, and animated this visual spectacle for Stasis Athletics. The experience was published on stasisathletics.com website.