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Rebirth Films

STASIS ATHLETICS

Commercial

Ordinary People / Extraordinary Lives

Stasis Athletics
To showcase and promote its latest line of innovative headphone technology, Stasis Athletics and Rebirth Films teamed up to create something epic. Looking to advance the brand while capturing the sleek design, durability and functionality of the Stasis product line, the team crafted an cinematic and edgy extended promo commercial creatively displaying its features.
CLIENT
Stasis Athletics
DIRECTORS
Omari Matlock,
Alexander McCoy-Smith

With its target audience being conventional consumers to semi pro athletes, project Director/Producer Omari Matlock proposed the “ Ordinary People, Extraordinary Lives” campaign. This campaign was designed to feature true athletes putting the Stasis products to the test, in a multitude of high impact exercises, all while celebrating the diversity of both men and women’s athletic abilities. With a relatively small team, Rebirth was able to produce a cinematic experience, combining brand awareness, an engaging narrative, product refinement and stylish animation into a wonderfully creative promotional commercial.

Rebirth Films directed, wrote, and animated this visual spectacle for Stasis Athletics. The experience was published on stasisathletics.com website.

Project Stills

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Credits

CLIENT
Stasis Athletics
EXECUTIVE PRODUCER
Joe Phillips
PRODUCTION COMPANY
Rebirth Films
SOUND ENGINEER & DESIGN
Dana Collins
EDITOR
Omari Matlock
CREATIVE DIRECTORS
Omari Matlock, Alexander McCoy-Smith
DIRECTOR
Omari Matlock, Alexander McCoy-Smith
PRODUCERS
Chenney Chen, Omari Matlock
COMPOSITOR/MOTION GRAPHIC EDITOR
Alexander McCoy-Smith
MUSIC
Phillip Davis
SOFTWARE
Photoshop, After Effects, Premiere Pro