With its target audience being conventional consumers to semi pro athletes, project Director/Producer Omari Matlock proposed the “ Ordinary People, Extraordinary Lives” campaign. This campaign was designed to feature true athletes putting the Stasis products to the test, in a multitude of high impact exercises, all while celebrating the diversity of both men and women’s athletic abilities. With a relatively small team, Rebirth was able to produce a cinematic experience, combining brand awareness, an engaging narrative, product refinement and stylish animation into a wonderfully creative promotional commercial.

Rebirth Films directed, wrote, and animated this visual spectacle for Stasis Athletics. The experience was published on stasisathletics.com website.